Located at the very center of great large Hokkaido, Furano City can be referred to as the "belly button" of Hokkaido. This festival began in 1969, in order to "strengthen bonds through the belly button".
The festival also is the annual festival of the city's "Heso (belly button) shrine" (properly known as Hokushin Shrine). This shrine—the proud backbone of the belly button festival—prays for life's love, birth, growth, health, happiness, thriving and peace. The festival's biggest highlight is the "Hokkai belly button dance competition" attended by a total of 4,000 dancers in two days. Participants draw large faces on their bellies (known as "Zubara") and march around happily! With this dance competition as a center piece, many other events are held such as the "belly button gourmet" where local restaurants using local ingredients prepare original dishes that are somehow related to the belly button, and other fun activities in two days.
Held from 7 to 8 pm on both dates of the festival, is the "Hokkai belly button dance competition". You may join on the day of the festival, to dance as the group "jump-in team". Please join the fun as you are allowed to participate even if you are by yourself. (there is a 100 person limit to each festival date, and participation fee is ¥2,000 per person *including gear)
Many food stalls are set up, providing local food that is somehow related to the belly button. It is the dream collaboration of the belly button and your ordinary day-to-day Japanese food, such as curry and yakisoba (fried noodles). Enjoy the blessings of Hokkaido.
Heso Shrine—the mental backbone of the festival. Properly known as Hokushin Shrine, it is regarded at the belly button shrine, because it is located in the middle of Hokkaido. The "Hahako-do" standing right next to the shrine keeps and protects umbilical cords from children across the country. Please experience the family ties and bonds of the people at the festival.
Access to Furano City
JR Furano Station
Temporary Venue inside Shin-aioi Shopping Street